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53rd Annual Meeting Presentations

Program Speakers


53rd MSC Annual Meeting
Palacio Del Rio Hilton
San Antonio, TX
October 8 - 10, 2024

Our 53rd Annual Meeting was another RECORD BREAKING attendance with a final count of 226 participants comparded to the previous record of 221 participants set in 2023 and a 23% increase over our previous San Antonio attendance of 174 in 2019.

Presentation Recordings
Below is a copy of the program schedule for the 53rd Annual Meeting meeting with links to PDF copies of available presentation decks and audio recordings of each session. Click on the links to download a copy of the files.

53rd MSC Annual Meeting
Program Schedule

Tuesday, October 8

1:00p-2:30p* MSC Certification Committee Meeting— Members in good standing are welcomed to participate in the committee meeting as observers.
2:45p-3:45p* MSC Committee Meeting (TBA) — Members in good standing are welcomed to participate in the committee meeting as observers.
4:00p-5:00p* MSC Committee Meeting (TBA) — Members in good standing are welcomed to participate in the committee meeting as observers.
* Actual Committees and meeting times may vary on site. Unless otherwise announced, all meetings of the Mulch & Soil Council are open to any member in good standing; however, a committee may call an executive session on advice of counsel to discuss sensitive issues when necessary. Participation of observers in discussions is determined by the committee chair.
5:00p-6:30p MEET THE MSC BOARD of DIRECTORS — Join the MSC Board of Directors for informal talks over cocktails as they share information on the programs and activities of the Council and the industry.
Sponsored By Premier Tech
6:30p Dinner On Your Own

Wednesday, October 9

8:00a-12:30p* MSC Board of Directors Meeting— Members in good standing are welcomed to participate in the meeting as observers.
12:30p-1:00p BREAK — Sponsored by SPR Packaging
1:00p-1:30p Official Opening and Welcome — Hear from MSC President Jim Weber, Program Chair Jessica Bain, Legal Counsel John Hazard and Executive Director Robert LaGasse as we invite you to join us for the start of the 53rd MSC Annual Meeting.
1:30p-2:30p Crow Political Report — Join us as MSC Legislative Representative DAVID CROW presents our annual update on the state of U.S. politics in this presidential election year. Speaker: David Crow, D.C. Legislative & Regulatory Services
PDF Download Audio of THE CROW REPORT

2:30p-3:00p BREAK – Sponsored By Reliance Packaging
3:00p-4:30p 53rd MSC Annual Membership Meeting — Hear reports from MSC leadership and committees, elect Council directors and discuss MSC programs and activities as they may impact your business and the industry. Moderator: Robert LaGasse, MSC Executive Director.
PDF Download Audio of 2024 MSC Membership Meeting
PDF Download PDF of Membership Meeting Presentation
4:30p-7:00p Opening Reception & Affiliate Member Displays — Join us to meet with old friends and new members over cocktails and hors d'oeuvres while visiting with the industry's leading suppliers and vendors.
Sponsored By Vermeer Corp.

Thursday, October 10

8:30a-9:00a Morning Grab-and-Go Breakfast — Sponsored By T.H. Glennon
9:00a-10:00a Can AI Make My Team More Productive Today?: Businesses today are turning to artificial intelligence (AI) to help stream-line operations and boost productivity. If you’re unsure of AI’s risks and rewards, this session is for you! Come away with insights into: Real-world examples on how to use AI • How should you leverage AI to help your employees be more productive? • AI is here to stay, what is our responsibility in it? • Is the fear real -- will AI take jobs? • Should our company invest and engage in AI? • How do I help my employees embrace the future? Speaker: Joel Gunn, C12 Business Forums
PDF Download Audio of Joel Gunn Presentation
PDF Download PDF of Joel Gunn Presentation
10:00a-10:30a Break — Sponsored By Milagro
10:30a-11:30a 10 Keys Needed for Successful Planning: Success requires planning and Integrated Business Planning/Sales and Operations Planning are essential elements for high-performing firms. In a rapid-fire session we’ll identify 10 key capabilities for solid business plan development. If you have IBP/S&OP capabilities in place, you’ll gain ideas on how to compare your capabilities with leading practices. If you do not have an IBP/S&OP capability, you’ll learn about essential elements and how the IBP/S&OP benefits an organization. We will cover key questions like who should be involved in developing the plans, what horizon is most appropriate, how often should plans be updated, what are the essential inputs and outputs for actionable plan development, how might we measure plan quality, and how can we ensure continuous improvement to the IBP/ S&OP process. Speaker: Dave Angelow, Texas State University
PDF Download Audio of Dave Angelo Presentation
PDF Download PDF of Dave Angelo Presentation
11:30p-2:00p
KEYNOTE Luncheon Presentation by Jeff Hoffman
Mastering Human Capital - The Real Key to Success

In this informative and engaging talk, Jeff illustrates the critical importance of hiring the RIGHT people to grow your business, and to get to the next level. Jeff talks about what it takes to attract talent, how to motivate and engage your employees, tips for compensating your team in non-standard ways, and how to lift your team to perform at a higher level. Jeff also discusses the idea of hiring "rockstars" to build your company around, and how to go out and find those rockstars, and how to convince them to join your team. In addition to building your team, Jeff talks about how to achieve "customer intimacy", the practice of truly knowing and understanding your customers so that you can provide them the best possible service and beat the competition. Jeff's talk on customers includes many actionable steps, like finding your "sweet spot" customer and spending a day in the life of your customer. This is a talk you won't soon forget, filled with actionable steps you can take tomorrow.

Jeff is an award-winning global entrepreneur, proven CEO, worldwide motivational speaker, bestselling author, Hollywood film producer, a producer of a Grammy Award winning jazz album, and executive producer of an Emmy Award winning television show.

In his career, he has been the founder of multiple startups, he has been the CEO of both public and private companies, and he has served as a senior executive in many capacities. Jeff has been part of a number of well-known successful startups, including Priceline.com/Booking.com, uBid.com and more.

Jeff has been invited to more than 50 countries (and all 7 continents) to speak on innovation, entrepreneurship and innovation. An engaging storyteller, he ap- plies his vast experience to problems that challenge all entrepreneurs, and those trying to make a difference in the world. Jeff always leaves his audience with a profoundly new way to think, and a sense of hope and empowerment.
Sponsored By AgriCoatings
PDF Download Audio of Jeff Hoffman Presentation
PDF Download PDF of Jeff Hoffman Presentation

2:00p-3:00p Reducing Costs & Improving Manufacturing Efficiency: : Hear from MSC member companies that have a wealth of knowledge and experience in the mulch & soil industry on how they have used various systems and technology to reduce cost and improve manufacturing efficiency. Speakers: Joe Ertel, Oldcastle Lawn & Gardne & Ben Ballard, Sylva Corp
PDF Download Audio of Joe Ertel & Ben Ballard Presentations
PDF Download PDF of Joe Ertel Presentation
PDF Download PDF of Ben Ballard Presentation
3:00p-3:30p Break — Sponsored By Chromascape
3:30p-4:30p Enterprise Resource Planning (ERP) Panel: Our panel is comprised of industry members who have recently gone through ERP implementation hoping to educate members thinking of ERP implementation and deciding between different software. Hear first-hand knowledge on choosing ERP software, challenges of implementation, controlling costs and lessons learned. Panelists: TJ Cleavelin, Austin Wood Recycling; Irene Ramos, Kellogg Garden Products; Cody Tilberg, Garick LLC
PDF Download Audio of ERP Panel Presentation
4:30p-6:00p President's Honky-Tonk Happy Hour – Yee-haw! Grab your boots and cowboy hats, it's time to party Texas style! Join us for our closing event filled with live music featuring country classics, wine tasting showing the best local flavors, and a chance to win our grand prize! Come ready to sip and celebrate with friends old and new before returning home reenergized with new ideas to impact your business!
Sponsored By Viably

6:00p Meeting Ends
AND THANK YOU To Our Additional Sponsors
Badges & Lanyards -- Colorbiotics
Pens & Pads -- Florida Coastal Colors
Conference Bags -- Profile Products
Health & Hydration Station -- Greener Solutions
Platinum Sponsor -- nVenia
Gold Sponsors -- Bandit Industries, Faltech, Social Marks Media, Ecoverse
Silver Sponsors -- ProAmpac